Rhyme as reason in commercial and social advertising
Filkukova, P., & Klempe, S. H. (2013). Rhyme as reason in commercial and social advertising. Scandinavian Journal of Psychology, 54(5), 423-431. doi:10.1111/sjop.12069
Filkukova, P., & Klempe, S. H. (2013). Rhyme as reason in commercial and social advertising. Scandinavian Journal of Psychology, 54(5), 423-431. doi:10.1111/sjop.12069