Interpretations of can and will in consumer communication about risks and benefits

Filkukova, P., & Teigen, K. H. (2012). Interpretations of can and will in consumer communication about risks and benefits. In K. S. P. Knutsen, S. Kvam, P. H. Langemeyer, K. Solfjeld & A. Parianou (Eds.) Narratives of Risk: Interdisciplinary studies (pp. 275-305). Waxmann Verlag.